We filmed in the IQM showroom using the space as it is. The framing was kept simple and centered so the speaker stayed clear while the hardware remained visible in the background. No set was built and nothing was dressed for camera.

Lighting was based on the showroom’s existing LEDs. I added minimal key light to keep skin tones correct and left the rest of the room untouched. Audio was recorded on location with a dedicated mic setup, giving clean sound without room echo.

In post, the footage was corrected to match what the space actually looks like. Colors weren’t pushed or stylized. The goal was accuracy and clarity, not mood. The result shows the real environment and the real hardware, without trying to make it feel like something it isn’t.