The shoot took place on site at IQM’s headquarters in Finland, inside the Espoo Showroom. While visually compelling, the space presents a technically demanding production environment due to its dense hardware layout and reflective surfaces. The setup was designed to work with the showroom as it exists, relying on ambient lighting and the natural presence of the IQM Radiance system to create depth without introducing additional set elements.

A controlled shallow depth of field was used to subtly separate the speaker from the technical background, keeping IQM Radiance clearly legible in frame while maintaining focus on leadership and messaging.

Lighting was carefully balanced to complement the showroom’s integrated illumination and material finishes, and audio was captured with precision to ensure clarity within the acoustically complex space. Filming at the core of IQM’s headquarters allows the technology to function as context rather than spectacle, reinforcing the credibility of the message and grounding the EIC presentation in real, operational hardware actively supporting IQM’s roadmap toward large-scale, fault-tolerant quantum computing.