This project was about taking the core pillars of the ICEYE brand refresh and translating them into a compelling visual narrative. I was responsible for capturing the insights from Marita (Brand Evolution) and Natalia (Design Updates) and packaging them into a cohesive informational video. The focus was on showcasing the brand’s new visual language—specifically the refreshed color palette, typography, and imagery—in a way that felt as innovative as the satellite technology ICEYE builds.

Since I was working with an existing script, my focus was on the visual rhythm and technical integration of the brand assets:

• Visual Storytelling: I directed the layout of the video to flow logically from high-level brand philosophy to the granular details of the new templates and assets.
• Motion Design & Branding: I integrated the new typography and color systems directly into the edit. By using motion graphics to demonstrate the “new vs. old” and the application of the design system, I made the technical updates feel tangible.
• Editing & Pacing: I kept the edit sharp and modern, matching the pacing to the authoritative but forward-thinking tone of the speakers. I used high-resolution satellite imagery as a backdrop to ground the brand talk in ICEYE’s actual work.
• Color & Sound: I handled the full post-production suite, color-grading the footage to align with the new brand tones and mixing the audio for a crisp, professional finish suitable for global corporate rollout.